The south has always been a destination. Never a point of view.
We've always been passionate about the places we frequented during the summer season. Since a young age we've noticed the textures on the boat that took us to the island, the color of the cliffs while we walked down to the beach, the shape of the shade during sunsets, the plants growing on the dunes, and the floors of the resorts.
Luxury did not feel distant. It felt accessible.
We were exposed to the typical architecture of luxury resorts. Seeing beautiful structures that blended in with the environment helped us understand how the things we create should fit with reality. We were not customers of these places, maybe we knew a friend at the pool bar, maybe we knew the restaurant guy. It felt attainable. We used the tennis courts, the football pitches, the spa towels.
You have ninety days where the only task you have is to entertain yourself
Summer was when you got to be bored. Ideas came out of that time period. This made us develop a particularity about things: the clothes we wore, the 4x4 rides to through the coast, the specific spot on the beach we went to, the free “Bolas de Berlim” that Carlos gave us at the end of his shift, the time we went to the beach, the time we left from the beach and the items we brought to the beach.
Present every afternoon, every season. Faded by salt and sun.
Certain objects were always part of the summer. At the end of the summer, you had memorized everyone's towels. There were some people that had their towel, that was it. Others would have a rotation, and for some reason the rotation felt similar. They were not bought together, but the color patterns had something in common, the wash, the wear. You just felt like they belonged together. The best towels were always the ones most used. Years of summer. The beach here does not pack up in September.
The beach towel is the only must carry object in the Algarve
The terracotta cliffs get a shade darker as the day ends. The ride up through the cliffs as we left the beach at sunset, only a few used those paths, but we always thought the worst the access the better the beach.
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André & Ruben, founders